Sunday, June 7, 2015

Máxima Alerta... Our History is yet to be written

Máxima Alerta

All over Cuba, young people listen keenly to radio programs featuring reggaeton and their favorite group, Máxima Alerta.

It all began in Santa Clara, a busy city in the center of Cuba, where Ray Machado aka “El Italiano”, the lead singer, musical director, and composer for most of the songs of the group, developed the group. 

In 2003 Máxima Alerta exploded on the scene, hitting radio and television stations with two songs, "Cast pa 'front' and “Adegüello 1895" which very quickly became popular throughout the country. Thanks to these successes, in 2004 they delivered their new album “Llegaron los Alertas”, recorded at Abdala Studios owned by renowned singer/composer Silvio Rodriguez with the French company Lusafrica, and joining their catalog and sharing the stage with popular groups such as La Orquesta Aragón, Polo Montañez, Anacaona, Isaac Delgado, Osdalgia, among others.

In 2005 Máxima Alerta was nominated to Cubadisco as “Best Album Rap, Dance and Hip Hop” which garnered the group great popularity both nationally and internationally, as well as topping the charts. Later in 2009 the group returned to the top of the charts with the song "La Figura" recorded with the group Gente de Zona.

Later in 2011, they released the CD “Alertas para Todos”, recorded and produced by Nando Pro in Havana, Cuba. This is an album containing fourteen tracks, of which six feature special guests: Yulien Oviedo and Dantes (Charanga Habanera); Alexander Delgado y Randy Marcos (Gente de Zona); Sisto Llorente "El Indio" (Orquesta Aragón); and Alain Daniel and Ramón Lavado (El Chacal).  The CD also features a song dedicated to one of the greatest Cuban baseball players, Victor Mesa.

The group has crafted an intense and dynamic signature sound. This fresh sound is a fusion: elastic bass lines, powerful programming, catchy choruses sung in unison with warlike ardor, counterpoints that owe as much (if not more) to rap as to reggae or Latin beats… it all comes together to showcase voices that drive themselves mercilessly, to unleash a verbal bombardment of exceptional skill and intensity but at the same time accentuating the flavor and influence of Cuban music.

In October of 2015, Máxima Alerta will arrive in the United States to a swarm of eager fans waiting to hop on the musical train that is on track to take over the music world.


The rest is history to be written.

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